Promotional products come in a variety of

Many people are familiar with promotional products as they have received them from time to time.

receive these items in the mail as thank you gifts after a purchase. Some people are offered promotional products for simply going to the store. Still

are simply sent them as part of a marketing campaign. Whenever

receives one of these items, they are more apt to think of the business in the future, especially if the promotional product is something that can be used often.
Apparel is

of the best forms of promotional product available and one that is most likely to be used and used

Everyone enjoys having a nice button down shirt, extra

baseball cap or visor. Savvy business owners are aware of this and

some marketing dollars

creating custom apparel with their logo and business name on them. When these

are received by the customer, it will be appreciated. For

existing customer, this means they will be more likely

return to

business in the future as needed. It also means

are more likely to refer your business to friends and

essentially marketing for you.
Promotional

serve an added purpose as well, though. Think of how many people someone encounters throughout the course of a day. Each

these people was

to

name and logo

your business. Everyone who sees the shirt

hat

exposure to

brand name.

you got additional

simply

thanking

customer by giving them

article of clothing to wear. There are few other advertising means that will garner such exposure at such a low cost.
Apparel used as a promotional

is also

as an

to salespeople internally. Everyone likes

know that their efforts are appreciated. Even small rewards help sales people to be more motivated to sell. Using promotional

as incentives in contests and as rewards for

sales is a great way to get your staff to work harder for you.

a weekly or monthly contest where the leading sales person gets a free shirt or baseball cap is great incentive. Making the apparel unique so as to set leading sales

apart also makes the incentive more special. It gives

person who

it a sense of accomplishment which makes them try even harder to succeed. When your staff has such

sense of loyalty, this means you will

more sales and more profit for you.
There are other forms of promotional products that can be used

Some

these

products are better at direct advertising in the forms of signs, banners and balloons. However, apparel is a form of promotional product

everyone uses and

appreciates. It is the best

of promotional product to give away to

and existing customers as well as to use as incentives to

people.