Thursday, July 2, 2009

Custom Embroidery – Help Your Business Grow

 


Author: Donald Arson

Before we begin if you have no idea what custom embroidery is, it’s the process of forming decorative designs on objects with needlework. For your business this can be your company name, logo, slogan or all three stitched on a hat, shirt or other product.



It’s easy to get your companies information on clothing from an online store. Usually you only need to select the type of product you want embroidered and upload your graphic or text wait 2-4 weeks and then start marketing.



The best part is it’s not just a one shot and done advertisement such as TV or Radio commercial it is a multi-viewable advertisement that a potential customer has the opportunity to see over and over again. Even if they’re not currently in the market for your product or company at the time they view it, you’ve planted the seed.



According to the Bender Graphics Blog; they created a custom shirt to help the Red Cross raise money for September 11 relief and from a post dated May 2 2008 “Just yesterday I saw one of those shirts being worn around town. That was six years ago”.



It also allows for another portion of the marketing spectrum; customer trust. Unlike the above mentioned TV or Radio commercial or even a billboard on the side of the road it adds a face to your business, every one of those embroidered products that is seen being worn by another person is a personal endorsement from the wearer that they like and respect your company. There is nothing better than a personal endorsement for selling your business or product.



Think Nautica, Calvin Klein, Polo or Kenneth Cole every piece of apparel they manufacturer comes with an embroidered Logo or name on it. The person wearing that article of clothing is actually advertising your company to every person that sees them wearing it.



It doesn’t even need to be someone buying your apparel. If you create a company shirt you can have all your employees wear it to work. They’ll then be seen at other places advertising your company such as the grocery store, hair stylist or dentist. You can even give them to your current clients whenever they make a purchase; you never know when they’ll wear it and who may ask about you and your company.



Don’t you want thousands of mini custom billboards advertising your business over and over again? What are you waiting for?


Before we begin if you have no idea what custom embroidery is, it’s the process of forming decorative designs on objects with needlework. For your business
this can be your company name, logo, slogan or all three stitched on a hat, shirt or other product.



It’s easy to get your companies information on clothing from an online store. Usually you only need to select the type of product you want embroidered and upload your graphic or text wait 2-4 weeks and then start marketing.



The best part is it’s not just a one shot and done advertisement such as TV or Radio commercial it is a multi-viewable advertisement that a potential customer has the opportunity to see over and over again. Even if they’re not currently in the market for your product or company at the time they view it, you’ve planted the seed.



According to the Bender Graphics Blog; they created a custom shirt to help the Red Cross raise money for September 11 relief and from a post dated May 2 2008 “Just yesterday I saw one of those shirts being worn around town. That was six years ago”.



It also allows for another portion of the marketing spectrum; customer trust. Unlike the above mentioned TV or Radio commercial or even a billboard on the side of the road it adds a face to your business, every one of those embroidered products that is seen being worn by another person is a personal endorsement from the wearer that they like and respect your company. There is nothing better than a personal endorsement for selling your business or product.



Think Nautica, Calvin Klein, Polo or Kenneth Cole every piece of apparel they manufacturer comes with an embroidered Logo or name on it. The person wearing that article of clothing is actually advertising your company to every person that sees them wearing it.



It doesn’t even need to be someone buying your apparel. If you create a company shirt you can have all your employees wear it to work. They’ll then be seen at other places advertising your company such as the grocery store, hair stylist or dentist. You can even give them to your current clients whenever they make a purchase; you never know when they’ll wear it and who may ask about you and your company.



Don’t you want thousands of mini custom billboards advertising your business over and over again? What are you waiting for?

Embroidered Baseball Caps

Thursday, April 3, 2008

Embroidery Tshirts

If there is one garment that has become popular the world over it is the t-shirt. Earlier regarded as a garment worn by rebels, today it is a part of everyone’s wardrobe. And contrary to popular belief, it is not a modern fashion garment, but rather something that dates back to the ancient Egyptians and a successor of the Egyptian tunic.

The t-shirt’s recent popularity can be traced down to the American troops who took part in World War I. Comfort rather than rebelliousness was the reason for its increased usage. Finding that the short-sleeved light garment was better suited for warmer weather, the demand for the shirt grew. Its resemblance to the letter “t” resulted in it being christened the “ t- shirt”.

The inexpensive shirt was the easiest way to make a statement and youngsters soon adopted the t-shirt as their own. The choice of custom t-shirts available ranges from athletic t-shirts, short or long sleeved t-shirts, photo t-shirts, ringer t-shirts, and sleeveless t-shirts, among others. The Internet is the quickest way to get a custom t-shirt of your choice. One of the biggest advantages of purchasing a custom t-shirts online is the speed. It is the simplest way to get the latest design and the best way to get a bargain as well. Screen-printing and embroidery are also good ways to customize a t-shirt according to your needs.

Custom t-shirts are available for all age groups - men, women, children and teens. They can be made to suit all occasions and special events. Many custom t-shirts are available online for specific holidays. Organizations, businesses, schools, colleges often get custom made t-shirts personalized to their needs. Among the other types of custom t-shirts easily available are tattoo design t-shirts, Celtic design tattoo t-shirts, and funny jokes t-shirts.
Custom Apparel

Monday, November 5, 2007

Custom Promotional Apparel Products to Increase Advertising

Promotional products come in a variety of types. Many people are familiar with promotional products as they have received them from time to time. People receive these items in the mail as thank you gifts after a purchase. Some people are offered promotional products for simply going to the store. Still others are simply sent them as part of a marketing campaign. Whenever someone receives one of these items, they are more apt to think of the business in the future, especially if the promotional product is something that can be used often.

Apparel is one of the best forms of promotional product available and one that is most likely to be used and used often. Everyone enjoys having a nice button down shirt, extra t-shirt, baseball cap or visor. Savvy business owners are aware of this and spend some marketing dollars on creating custom apparel with their logo and business name on them. When these items are received by the customer, it will be appreciated. For an existing customer, this means they will be more likely to return to the business in the future as needed. It also means they are more likely to refer your business to friends and family, essentially marketing for you.

Promotional apparel products serve an added purpose as well, though. Think of how many people someone encounters throughout the course of a day. Each of these people was exposed to the name and logo of your business. Everyone who sees the shirt or hat got exposure to your brand name. Therefore, you got additional exposure simply by thanking a customer by giving them an article of clothing to wear. There are few other advertising means that will garner such exposure at such a low cost.

Apparel used as a promotional product is also useful as an incentive to salespeople internally. Everyone likes to know that their efforts are appreciated. Even small rewards help sales people to be more motivated to sell. Using promotional products as incentives in contests and as rewards for increased sales is a great way to get your staff to work harder for you. Having a weekly or monthly contest where the leading sales person gets a free shirt or baseball cap is great incentive. Making the apparel unique so as to set leading sales people apart also makes the incentive more special. It gives the person who wears it a sense of accomplishment which makes them try even harder to succeed. When your staff has such a sense of loyalty, this means you will have more sales and more profit for you.

There are other forms of promotional products that can be used as well. Some of these promotional products are better at direct advertising in the forms of signs, banners and balloons. However, apparel is a form of promotional product that everyone uses and everyone appreciates. It is the best type of promotional product to give away to potential and existing customers as well as to use as incentives to sales people.